Car rental in Florence

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Autoeurope (EU/UK)
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EnjoyTravel.com 
Expedia
Getrentacar.com
Holiday Auto’s
Localrent.com
OK Mobility
Qeeq.com
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Home Car rental Italy Florence

Local car rental options in Florence

Compare cars from local rental companies available through Localrent. Availability, pickup options and rental conditions vary by car and supplier.

How to compare the local options

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Seasonal Fleet Demand

Based on historical rental availability and pricing surges.

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Ideal Vehicle for this Location: Economy / Compact B-Segment Hatchback (e.g., Fiat 500, Lancia Ypsilon, or VW Polo)

Florence's medieval ring streets, sharp historic corners, narrow private parking garages, and constrained parallel parking bays make wider C-SUVs and luxury sedans extremely difficult to maneuver and prone to costly alloy rim and door-edge scratches.

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Cost Traps & Countermeasures

Rules & Fees: Rental providers invoice an administrative fee ranging from €45.00 to €60.00 per traffic infraction (ZTL unauthorized breach, bus lane intrusion, Tutor speed violations) merely to transfer driver identity data to Florence municipal police, completely separate from the actual statutory fine.
Fuel Policies: Compulsory return with a full tank logged within 5 km of drop-off; missing fuel increments are penalized up to €18.00/liter plus an additional refueling penalty fee (€15.00-€30.00).

Arrival & Hub Logistics

Florence Amerigo Vespucci Airport (Peretola)

Airport
Desk Transfer: Palagio degli Spini Car Rental Center
Return Refuel: Refuel at the self-service IP or Eni station located along Via Ludovico Antonio Muratori or Via Baracca, strictly within 3 kilometers of Palagio degli Spini before entering the drop-off compound.
Zone Penalty Risk: Taking a wrong turn off Viale Guidoni onto tram-exclusive lanes (Tramway Line T2) results in immediate automated photographic fines of €95.00+.

Firenze Santa Maria Novella Railway Station (Firenze SMN)

Railway Station
Desk Transfer: Borgo Ognissanti & Via Santa Caterina da Siena Agency Cluster
Return Refuel: Refuel on Viale Fratelli Rosselli or Viale Belfiore before turning onto the access corridor toward the station garage. Stations within the historic center are non-existent.
Zone Penalty Risk: CRITICAL ZTL TRAP: The rental offices on Borgo Ognissanti sit directly INSIDE the active ZTL camera perimeter. You MUST strictly follow the designated inbound entry and outbound departure route assigned by the garage. If you deviate even one street away from the designated corridor, the municipal camera will issue a non-waivable €110 fine.
Customer reviews

What customers say about CheapDriveDeals

5.0 Verified Google reviews

A selection of customer feedback published on Google.

Google review

“My experience with Cheap Drive Deals was very positive. Communication was clear, prices were fair, and everything was handled properly. I’m very satisfied with how smoothly the whole process went. Definitely a reliable company.”

Translated from Dutch · View original

“Mijn ervaring met Cheap Drive Deals was heel positief. De communicatie was duidelijk, de prijzen waren eerlijk en alles werd netjes afgehandeld. Ik ben erg tevreden over hoe soepel het hele proces verliep. Zeker een betrouwbaar bedrijf.”

Cynthia Kremers Google reviewer
Google review

Found a deal on vacation with no deposit saved me alot of money that normally would have been blocked the whole vacation.

Abextra Google reviewer
Google review

I had a great experience with CheapDriveDeals. The service was super good: friendly, fast, and clear. Everything went very smoothly and reliably, exactly as promised. No hassle or surprises, just honest service.

Translated from Dutch · View original

Ik heb een geweldige ervaring gehad met CheapDriveDeals. De service was super goed: vriendelijk, snel en duidelijk. Alles verliep heel soepel en betrouwbaar, precies zoals beloofd. Geen gedoe of verrassingen, gewoon eerlijk.

Ismael el morabet Google reviewer
Google review

Cheap Drive Deals makes car rental simple, affordable, and hassle-free. With fast service, clear communication, and great prices, they’re a reliable go-to for travelers looking to hit the road with confidence.

Rudy Google reviewer
Google review

Found the Best Car Rental Service! Everything went smoothly from start to finish. Booking was easy, the car was exactly as described, and the staff was friendly and helpful. I’ll definitely use them again!

Esmeralda F Google reviewer
Google review

If you need to rent a car abroad, this site is a must. I used it in Spain and Turkey and found the cheapest travel options each time. Everything was easy to book and confirmed instantly. 10/10 recommend.

Isis Gail Google reviewer
Google review

Clear and easy to navigate. Thanks to this company, I was able to make a good choice quickly!

Translated from Dutch · View original

Duidelijk en overzichtelijk heb dankzij dit bedrijf snel een goede keuze kunnen maken!

J klaas Google reviewer
Google review

A positive experience from start to finish. Everything went smoothly. I’m very satisfied and would definitely recommend it to others.

Translated from Dutch · View original

Een positieve ervaring van begin tot eind. Alles verliep soepel. Ik ben erg tevreden en zou het zeker aanraden aan anderen.

Dalila Daniel Google reviewer
Google review

Really a top concept, highly recommended for travelers looking for easy and affordable bookings.

Filmon Tesfamariam Google reviewer

More car rental locations in Italy

Compare other city and airport pages across Italy.

Essential Driver FAQs

Can I drive a rental car inside the historic center of Florence?

No. The historic center of Florence is an intensely enforced Zona a Traffico Limitato (ZTL). Only permanent residents and authorized commercial fleet vehicles with digital permits may enter. If you drive a rental car past a ZTL camera gantry without entering an authorized private parking garage that transmits your plate to the local police within 2 hours, you will receive a statutory fine of approximately €110 plus rental agency processing fees.

What is the difference between picking up a car at Florence Airport versus Florence SMN Train Station?

Picking up at Florence Airport (FLR - Palagio degli Spini) avoids inner-city traffic, avoids the treacherous ZTL cameras entirely, and provides instant, stress-free access to the A1 and A11 motorways. Picking up at Santa Maria Novella (SMN) places you right in the center inside an active ZTL zone with extreme navigational hazards, narrow medieval alleys, and severe parking restrictions.

Can I park in white-lined parking spaces in Florence?

No. Unlike other parts of Italy where white lines often denote free public parking, in the city of Florence white-lined spaces are strictly reserved 24/7 for local residents displaying a registered ZCS resident permit badge. Non-resident visitors and tourists must only park in blue-lined paid spaces or inside dedicated underground parking garages.

Do I need an International Driving Permit (IDP) to rent a car in Florence?

If your driver's license was issued by a non-EU/EEA country (such as the United States, Canada, Australia, or the UK), Italian Highway Code (Codice della Strada Art. 135) legally requires an International Driving Permit (1949 or 1968 convention) accompanied by your original national driving license. Rental desks in Florence will refuse vehicle handover without an IDP.

How do toll booths work when driving from Florence to Chianti or Siena?

If you drive from Florence to Siena or the Chianti valley via the RA03 dual carriageway (the 'Autopalio'), the road is completely toll-free. However, if you travel via the A1 Motorway (Autostrada del Sole) exiting at Firenze Sud or Firenze Impruneta, it is a ticketed toll road where you pull a physical ticket upon entry and pay via card, cash, or transponder at the exit barrier.

What should I watch out for when returning my rental car with a full tank at Florence Airport?

Rental companies enforce a strict 5-kilometer perimeter refueling clause. You must refuel your car at the automated petrol stations along Via Baracca or near the airport boundary right before pulling into Palagio degli Spini. Retain the printed time-stamped paper fuel receipt to show the check-in attendant to prevent wrongful refueling surcharge assessments.